Boston’s Best Not Broken has built a reputation for high energy shows and catchy, power pop/rock original songs. Drawing from Brit Pop, Alternative Rock, New Wave, and their own unique brand of singer-songwriter sensibility, the band crafts soundscapes that appeal to fans of artists ranging from The Killers to Ed Sheeran.
Their thoughtful and, at times amusing, lyrics match the upbeat nature of the instrumentation, creating a fresh musical odyssey that is infectiously fun. Their live performances showcase the band’s contagious energy and often evolve into interactive dance parties where the onstage antics compel fans to rock out and let loose.
Their new song “I Don’t Belong,” and the video, explores adolescence and finding where you belong. It’s a tribute to those that never quite fit in in high school, but ultimately find their way. It’s also tribute to the many aspiring rock stars that never quite make it but have a treasure trove of memories to look back on.
We got the chance to speak with Best Not Broken about their fun and relatable video for “I Don’t Belong”:
Tell us the story of this song, why did you choose to visualize this song specifically in this way?
The song “I Don’t Belong” is a satire of a boy who graduates in the 90s, doesn’t align fully with any particular clique, dreams of being a rock star, but turns out to be just an average guy – which ultimately isn’t that bad! The song is intended to shine a spotlight on our inevitable silly high school regrets. The lyrics inspired the light-hearted, nostalgic video… which kind of wrote itself!
What was the inspiration behind this video (visuals, storyline, etc.)?
This song was dripping nostalgic references to the 80s and 90s and we felt compelled to bring them to life in the video. There was no shortage of visuals to choose from – from the Rubiks cube to the mullets… sadly they all felt to natural!
What was the process of making this video?
We knew we wanted the video to be shot in a high school. So the first challenge was finding a high school that would actually let us do it. We had the good fortune of getting access to Souhegan High School in Amherst, New Hampshire, which really was designed perfectly for our intended scenes. We hired 106 Studios to handle the video production and collectively brought in our actors and built out the drama. We pre-ordered a bung of 80s and 90s paraphernalia, and after two days of camera work, we had enough footage to tell our little story. We were so lucky to find all the awesome actors and contributors. If you haven’t yet tried to shoot an era-specific nostalgia video, we highly recommend it.. ha!
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