
Toronto-based artist pssyclwz returns with “howl” (feat. Amelia Antoinette), an ethereal, haunting new single that explores the difficult choice of saving yourself when waiting for a hero no longer works. Blending indie pop and folk influences with organic instrumentation and a layered vocal arrangement reminiscent of Fleet Foxes, the track transforms unresolved fear and yearning into a powerful meditation on healing.
At its core, “howl” is about recognizing the situations we can become entangled in when we remain unhealed and choosing to pull ourselves out of them. What begins as a song inspired by a strange late night encounter gradually unfolds into something much more personal.
“I thought I saw the shadow of a coyote outside my door,” pssyclwz explains. “As the song evolved, the wolf came to represent the situations an unhealed person can attract, and ultimately became a song about choosing self-rescue despite the very human desire to be saved.”
1. Tell us the story of this song, why did you choose to visualize this song specifically?
This song is a metaphor for the kinds of situations an unhealed person attracts. After a sleepless night I thought I saw a coyote sitting on my porch, which led to the idea that predators can appear as saviours when we’re out of alignment. I’m so happy with how this song turned out thanks to collaborators Gab Lavoie and Amelia Antoinette, so it felt right to build a visual world around it. I’ve always loved experimental film, and making weird music videos was one of the reasons I started making music in the first place.
2. What was the inspiration behind this video (visuals, storyline, etc.)?
I initially leaned into the wolf imagery, but the story evolved into an alt-Cinderella narrative about grieving and letting go of the saviour fantasy. Director of Photography Saffron (@ShotBySaffron) captured a “dystopian fairytale” look beautifully. Lana Del Rey has been a strong influence, so the vintage footage feels like a homage to her early music videos.
3. What was the process of making this video?
After connecting with Saffron (@ShotBySaffron) I knew I wanted to collaborate with her on the howl visuals. We made a loose shot list and let it evolve on the day. I hadn’t planned on using vintage footage, but it ultimately tied together the dreamy world we were building and gave the visualizer more narrative.





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