Korean Singer-Songwriter GSoul Releases First-Ever English EP

WATCH THE MUSIC VIDEO FOR “NATURAL”

LISTEN TO THE FULL EP “NATURAL”

We’ve got something to celebrate! South Korean singer and songwriter GSoul released his English EP today on all digital streaming platforms via Warner Music Korea. Following a brief hiatus, the soulful singer is showcasing his personal growth in his artistry.  The music video for “Natural” opens with GSoul standing in between two rock formations followed by a sequence of various shots of nature. Throughout the music video, certain lyrics of the song are visualized and his feelings are conveyed by its respective nature shots. GSoul’s presence at various points in the video ultimately symbolizes his strong devotion to the relationship of his love regardless of where and what form in nature it takes.

The EP has five tracks, with four in English and one is a Korean version of his title track “Natural”. Encompassing a variety of tracks ranging from R&B to acoustic sounds, they include original work to go with his most authentic songs to date. The making of the track and EP “Natural” stems from the depression he experienced as the world was dealing with the pandemic, and GSoul not knowing what he would be able to create for his latest EP; at one point considering not writing music at all for a while. However, with the love and support from his fans, he was energized and motivated to move forward and share “Natural,” as it has helped overcome feelings he felt. To show gratitude for his fans, GSoul has dedicated his latest EP to his fans.

The track “Natural” describes his struggles and devotion to a relationship as natural forces, relying on the organic and instinctive bonds that tie us together. Both versions of this track prepares the listeners to feel assured and affirmed of his unbreakable love, as he expresses the lyrics in his soft voice alongside the soothing sounds of an acoustic guitar. With “By My Side,”  he gives his fans a story on his loyalty to a love and how it’s changed him for the better in a very impactful way. The catchiness of this track’s hook reinforces its message as listeners go on a journey from beginning to end. For “Free (I’m Gonna Be)”, GSoul expresses wanting to escape his self-doubt while not settling for less. Listeners can feel his pain through his voice and relate to this struggle that he and many others face. With “Another Day,” he offers a more happy and jazzy feel compared to the rest of the tracks, but the lyrics tell the story of GSoul praying to get love from a significant other and being able to reach this person even if it’s not real. With this EP,  GSoul not only returned to produce more songs than planned, but also reached new audiences with his English tracks. As a bonus track, there is a Korean version of “Natural” for his fans.

GSoul is a renowned singer mostly recognized for his contributions in the Korean R&B genre, his debut single “You” released in 2015 was his first major hit reaching #1 on the Korean Melon music chart. After he returned from military service towards the end of 2019, GSoul was looking to make a comeback in the music scene. To start off his return to the industry, he released an EP called “Hate Everything” on December 11th, 2019. To date, the album has surpassed over 20 million streams overall and strongly holds an average of 1.1 million monthly streams solely on Spotify. In the summer of 2020, he surprised and impressed all the coaches of “The Voice” Korea by auditioning under his real name Kim Ji Hyun. His singing talent is what led GSoul to eventually win the popular series by capturing all the viewers of the show with his melodic sounds. Throughout 2021, GSoul released singles such as “Stay:tempus” for the Korean Drama show “Sisyphus:The Myth”, “Can Love Be Fair (feat. Ben)” and most recently remixed IV JAY – Vibrate in which his vocals are also featured in.

Speaking about the EP release, GSoul said, “What I love about my fans is that they get me like foreal foreal even when I’m silent. This project really is my message to my fans about how much I love them and how I’ve been. I think I used to just write and make music for me hoping someone would hear me. I just hope my fans feel my love for them from this project as much as I always feel their love and support. I’m so grateful.”

Tracklist

01 Natural

02 By My Side

03 Free (I’m Gonna Be)

04 Another Day

05 Natural (Korean Ver.)

Iconic Gaming Musician TheFatRat Reveals New Album Experience in Digital Collectible Cards with RCRDSHP

Watch Announcement Video HERE
First Drop Available Now via RCRDSHP HERE

Always looking for new ways to delight his 5.7 million YouTube fans and to embrace the cutting-edge of technology, gaming and music star TheFatRat, popularly known for songs like “Unity,” “Monody (feat. Laura Brehm),” announces the launch of his own digital card collection in partnership with first-of-breed electronic music digital collectibles  platform RCRDSHP.

Over the course of 12 weeks starting from December 3rd, he’s releasing one drop per week every Friday (excluding Christmas Eve and New Year’s Eve) each containing limited-edition collectibles drawn from different sets that will continue building the immersive world he has strived to create across his projects to date. The content of the cards range from pixel art animations paired with synthwave remix loops and storylines, to character, artist, collaborator and classic track cards with commentary from TheFatRat. Following the release of his 10-track lore-filled PARALLAX album, which revealed the newest insights about his musical universe through the lyrics of each new song and artwork, each album track has been built into a digital collectible offering new ways for fans to experience the album.

TheFatRat’s digital collectibles experience promises numerous twists and turns from challenges to an exclusive unveiling of his fictional universe that has been the subject of speculation amongst fans for many years. There are rare and legendary cards to be discovered too that reveal even more background information about TheFatRat’s universe and lore through never-before-seen behind-the-scenes footage from the creation of the PARALLAX album, an early track demo, a 3D-animated character and more. Some of the more coveted collectibles will additionally come with the utility of unlocking exciting rewards and secret IRL experiences!


Owk Tree – TheFatRat Universe Deluxe
Front and Back Only

Speaking about his partnership with RCRDSHP, TheFatRat said, “What RCRDSHP is doing for NFTs is similar to what Binance and Coinbase did for Bitcoin. They are changing the game by making crypto technology accessible for everybody.”

It’s a way for fans to get closer to the art and mystery of TheFatRat and the all-engrossing world he has been steadily building over the last few years, and cards can be traded through RCRDSHP’s unique platform and may increase in value over time. The collection follows the release of TheFatRat’s debut album, PARALLAX, which has already accumulated over 45 million streams across Spotify and YouTube alone. After RCRDSHP’s mission to focus on NFTs and collectable digital experiences specifically for the electronic music industry, makes it the perfect partner for TheFatRat’s forward-thinking approach, and it represents one of his most exciting expeditations to date. 

RCRDSHP founding partner and CSO/CCO Eric Reithler-Barros said “This is the coolest way anyone has ever seen to launch a version of an artist album and create intense fan engagement, and TheFatRat had the foresight and progressive vision to decipher the value early on. Video, music, static imagery, a mixed bag of collectibles minted in very limited editions. Unlocking in-real-life experiences to reward fans for active patronage and avid collection. These are the markers that may very well position TheFatRat to herald a futuristic new playbook of releasing an artist album.”

With over 2 billion streams to his name and a reputation as one of the leading creators of video game music, TheFatRat is perhaps the most digitally-native music producer in the game. Having created music for top-grossing games like DOTA 2 and Rocket League, released best-selling singles that have stayed in the iTunes Top 100 for 3 years straight and provided fans with incredible live experiences too, his influence and adoration runs far and wide. This new collaboration marks the next exciting, bold chapter in his story.

GLOBAL MUSIC SUPERSTAR LAY ZHANG RELEASES NEW SONG “BEE WITH YOU” AS A TRIBUTE TO FANS

International phenomenon and China’s top pop idol LAY (Lay Zhang) releases his new single Bee With You today by Zhang Yixing Studio on all streaming platforms. LAY personally took part in writing the lyrics and composition hoping to convey his emotions and feelings to his fans. The hit-maker is known for integrating familiar Chinese instruments and cultural metaphors with the soul of “Western music” plus top-notch modern production techniques, mixing English and Mandarin.

LISTEN TO “BEE WITH YOU” BY LAY

VISUALIZER TO “BEE WITH YOU” BY LAY

The single instantly grabs your attention with opening dynamic instrumentals before going into a mesmerizing soothing melody with a rhythmic flow. The R&B sound has a reminiscing tune from the Honey era. Lyrics like “I have seen a lot of scenery along the way, and you are the most beautiful one, accompanying each other, rushing towards the same direction” tell the message of how much gratitude LAY has for his supporters who have accompanied him on the long road. This story is a gentle reminder of his journey yet magnificent celebration for how far he has come.

LAY has been on a whirlwind this last two years after joining forces with Steve Aoki and will.i.am for the 2020 hit cross-cultural collaboration Love You More, reaching #1 on the QQ Music China chart. He then released a string of hits with an album, an EP and solo singles overseas further propelling his international star power. He has been and continues to be a household name in Asia. He is one of the most beloved stars in the region with a loyal and highly engaged 51 million followers on Weibo and over 13.7 million followers on Instagram. As a solo artist LAY’s career has skyrocketed from tremendous success becoming the highest-ranked Mandopop star on Billboard 200 chart and the first Chinese artist to enter the iTunes Top 60 in the US with his third solo album NAMANANA. Outside of music, he is a powerhouse in the acting world of TV and film, hosted multiple top-rated reality shows in Asia and is one of the most awarded artists in China.

Last year, LAY released the hit album LIT and its title track of the same name. The digital album made over 30 million yuan in just 7 minutes 19 seconds after its release on QQ Music in China. Most recently, he released the EP EAST that featured his renowned “M-POP” style telling a story of LAY’s spiritual growth in his career using oriental elements and symbolic identities.

Video Voyageur: 3Qs with Stefanie Parnell

Born and raised in Montreal, Stefanie Parnell is an insightful, refined, and melodically driven singer/songwriter whose music reflects a mix of ambient progressions and folk influences. Parnell sings from a place where deep-seated anxieties lie beneath the surface as she expresses her heartfelt experiences. Her music will leave you feeling comforted by the dissonant chords and melancholic lyrics.

Modern Tragedy is Stefanie’s debut EP (released October 15) exploring loss, conflict and internal struggles through moody soundscapes, mesmerizing synth sounds and enchanting vocal performances. We had the pleasure to speak with Stefanie regarding the new video for “Breathe” which you can dive into below.

Tell us the story of this song, why did you choose to visualize this song specifically?


‘Breathe’ was the second and last single I released before putting out my debut EP, ‘Modern Tragedy’ on October 15th. Naturally, I wanted to put out an official video for each single and given what the song is about, I figured it was (and always is) an important topic to talk about. I wanted to find a way to visualize mental illness in a clear way that would make those suffering feel less alone. I will admit, most of the video is quite dark and perhaps disturbing, so there were a few moments of worry and concern that came over me. I am hoping the video doesn’t make some viewers feel worse in any way and hopefully most people understand the storyline beyond the creepy visuals.

The reason I went as far as creating something as morbid as you see in this video comes down to my personal experience with mental illness, specifically anxiety. On several occasions when I was experiencing really intense episodes of anxiety, there had been moments where I felt like I wasn’t in control of my own body. I felt as if some sort of force was plaguing my mind with unsettling thoughts and images.

What I love about any form of art is that it’s often open for interpretation but when it comes to the video for ‘Breathe’, I am really hoping that the viewers understand the message I am trying to put across, as like I said, it is a topic that we should all continue to be talking about.

What was the inspiration behind this video (visuals, storyline, etc.)?


When it came time to produce a music video for ‘Breathe’, it didn’t take me long to come up with a concept. It also helped to have worked with two incredibly talented individuals who I have had the pleasure of working with in the past, Lee Thorburn and Bryan Wilkat. 


I wanted the location for the video to represent both calm and panic simultaneously. I think the majority of people will take a bath to relax and ease their mind and body. This represents calm. (Easter egg: I actually don’t enjoy taking baths as they make me feel panicky…ironic, huh?). The water represents panic as humans are unable to breathe while being submerged in water (assuming that of course we don’t have any diving gear, etc). Panic attacks for me – or even severe anxious episodes – have often made me feel as if I can’t breathe so that’s where I made the connection with the water.

The cloudy water with the rose pedals symbolizes a calm state of mind, although I still wanted the viewers to get a sense that something was slightly off even while portraying this specific character. That’s where the deadpans played a major role in this video. I think having shot pretty much the entire video in slow motion also helped bring the emotion to the next level.

The black eyes, dark water and rope symbolizes a panic state of mind for the same character but while undergoing a panic attack or experiencing severe anxiety. I think the choices for props/colours are pretty self explanatory while depicting the state of this character.

What was the process of making this video?


The process was slightly challenging in the early stages of developing this video. Finding the location and a time that worked for all three of us played a big part in that. When I decided I wanted a bathtub to be the only location for this video, I envisioned a very particular bathtub – a clawfoot bathtub. Ideally we were also hoping to find a bathroom that didn’t have much going on in the background and allowed enough space to work in. Thankfully we found the perfect location and the end product was better than I had imagined.

It took us a full day to shoot and a second day to put it all together in post-production. I spent approximately two, three hour shifts (total of six hours) in the bathtub to shoot both “characters”. I’m pretty sure I had experienced mild hypothermia after the first shift in the bathtub haha. The bath bombs, milk, chocolate sauce and props were thought out quite a bit and in my opinion, all contribute to telling the story. I think if I had to choose the biggest challenge for this shoot, it was getting those massive, black eye-contacts into my eyes. (You can find some fun behind the scene photos and videos on my Instagram handle: @stefanieparnell). 

Human Kebab Unveils “Pencil Embezzle” and the ‘Slap That Ask’ EP

As one half of Toronto, ON’s alternative duo, USS, Human Kebab’s DJ career has taken him across the world over the past decade. When he’s not scratching records while standing on his head on a stage, Human Kebab can be found scouring the world for the best rock and alternative remixes and blending them into his weekly smashup SuperSonic on Mixcloud.

After sitting on the lyrics to “Pencil Embezzle,” the latest single from Human Kebab’s Slap That Ask EP for well over a decade, inspiration was found in a track by DJ Croker who gave his seal of approval for Human Kebab to rap over the track. Fellow collaborator Vice Locker got a hold of our tune and added parts, arranged and mixed it to bring the song over the top.

Roni Bar Hadas Delivers the Goods on “Fear”

Roni Bar Hadas is a singer-songwriter based in Tel Aviv. Beginning her musical journey as a classical musician, she felt the need to create her own original work and began to pursue the freedom and courage missing in her experience as a classical singer. After years of playing with various bands, Roni burst onto the scene with her globally acclaimed debut album, Calm the Beast, last November. 

New single, “Fear,” explores themes of self-love and healing. Blending pop, soul and alternative R&B, and produced by Roni’s partner Maor Alush, it’s a song about liberating yourself from self-criticism and fending off the fear that still creeps in sometimes.