I wrote this song at the end of 2018, before at the social explosion in my country and before the pandemic. However, in our current conditions, either because of the pandemic and the cultural and social changes around the world, the song has more sense to me today and it opens for more interpretations too. I believe it’s the moment for us to question what kind of world we want to build for us because it seems that the one we have built has not worked well…
Though a lyric video wasn’t my first choice of visual representation, with the quarantine in my country it was the only possibility right now. Ultimately I am excited that it’s an opportunity to enhance the communication of the song’s message and is a great way to introduce a song in a different way.
What was the inspiration behind this video (visuals, storyline, etc.)?
I worked with a great designer through Fiverr. I wanted a vintage style with modern flavors, I wanted a lot of dynamics in the images and I wanted to use the color palette and fonts of the cover art. This point was very important to me because I’m an emergent artist and I think being coherent with your image strengthens your brand, so the main images of the video are based on the cover art of the single. The storyline is the lyric of the song and the image of the guitar in the solo is another element to add visual diversity.
What was the process of making this video?
“Best Coast” is the newest single by LA-based artist Lauren Waller, set to be released on June 1st. Following the release of her last single “Night Stalker” in March, “Best Coast” is the next track to be included in Lauren’s already substantial discography of 2 EPs and multiple singles. This track begins with hard-hitting percussive and electronic elements that immediately capture the ears of its listener. Soon after, Lauren surprises us with spoken word verses reminiscent of early 2000s Kesha, and a sung chorus about the West [best] Coast and the charms of California.
This song is the perfect blend of modern and electronic-textured pop with electro-synths and a hard-edged beat that accompanies Lauren’s soulful vocals that have garnered her comparisons to pop icon Lorde and others. A track such as this one should be played on a drive down the Pacific Coast Highway (or any highway, shoutout to the east coast) with the volume way up, and we have no doubt that listeners this summer will be doing just that.
Listen to “Best Coast” here:
Connect with Lauren Waller:
Tell us the story of this song, why did you choose to visualize this song specifically in this way?
I knew that I wanted to have the aesthetics with the gloomy space, so we were looking for a location. We first had wanted to film the video in an underground car park, but then we wanted to see if we could find more spots, and we just walked through this amazing, empty subway to get outside, and suddenly stopped and thought, ‘This place is exactly what we were looking for, we’ll film here!’ So, it was sort of a spontaneous thing. The song is about broken trust, about letting go, about having to move forward, and the process can be difficult, and that’s what we wanted to tell with the story.
We really wanted to have this story of the protagonist that is in this rather gloomy
subway, to walk out of it and towards a new beginning. The several shots where I walk up and down that passage and into the subway again was meant to visualize the process of letting something or someone go, but then still wanting to return to that habit, or career, or person again. That long b-roll at the end of the video then shows that the protagonist ‘doesn’t look back’ and walks away from this door that no longer leads anywhere. It’s a bit like in ‘Beauty and the Beast’, where Belle’s dad has to decide which road he wants to take just before he discovers the castle, so that actually inspired me when we were thinking about how to visualize the song.
Dawson Gamble’s passion for music began early. His father’s love of Blues and Classic Rock integrated with Hip Hop and RnB’s growing cultures intensified his interest in music. By picking up his dad’s 1979 Fender Strat guitar, he found his own love of soft Blues and Ballad rock which was further influenced by Eric Clapton, John Mayer, and Ed Sheeran. Dawson’s love for guitar playing and instrumentation led him to explore songwriting where he further discovered his passion for musicality and zest of flowing lyrics.
After performing with (now disbanded) The Chase, Dawson’s new track, “Everything About Me,” is the first offering of his solo project. A compilation of his dearest influences from over the years, the single’s upbeat vibe provides a stark yet tasteful contract to its edgy, sad lyrics.
Jorge Alejandro Carrillo Martínez, also known as JACE Carrillo, was born in Valencia, Venezuela and started singing at the age of 4. Since then, JACE has been developing his songwriting skills and studying singing, harmony, and music theory. JACE got into a Gospel choir (2009-2014) and performed around Venezuela. Gospel helped him explore new musical styles and closely follow other artists in what nowadays represents his R&B influences. His Latin influences also helped him create new fusions over the time, mixing the upcoming Urban Latin that was growing in the area.
His music career was affected by the political, economic and social situation, which led JACE to complete a degree in Industrial Engineering and he emigrated to Canada in 2015 to continue growing his musical projects and start writing songs for other artists.
JACE’s first song was officially released in 2019 which he followed with a few additional tracks and collaborations. He will be releasing his debut EP this summer and is leading with a new single called “French Vanilla” which showcases JACE’s R&B influence.