Aaron Lindenberg has us head over heels with this newest video and track, “Beg U.” The artist who has been making a bold splash into the Fall, intrigues us every time as we fall in love with his infectious brand of indie. The video does it job bringing the song to life, and the result is one that will have you remembering the Aaron Lindenberg name. We caught up with the artist for an exclusive edition of Video Voyeur, below!
Tell us the story of this song, why did you choose to visualize this song specifically?
“Beg U” grew out of the synth loop that starts the song. I added drums and bass from there, and the lyrics and melody just wrote themselves. It unfolded so naturally and directly, so the song came to be about directness and vulnerability. It felt only right that the video had me singing straight to the camera. Sonically, every element of the song called for a visual. The groove has such physicality, and the interwoven synth lines and vocals all felt like different characters in conversation. When the chorus kicks in, you just imagine all these voices singing to each other in split-screen.
What was the inspiration behind this video (visuals, storyline, etc.)?
My friend Goolis approached me with the concept of creating these visual puns, and I had such a similar vision for the song. We both loved videos that built intricate worlds like St. Vincent’s “New York” and Kali Uchis’ “After The Storm”. “Beg U” is so colorful and kinetic, that we knew the visual world would have to be color-coordinated, textured, and full of beautiful nonsense. We chose idioms like “a watched pot never boils” for me to embody, and started building this weird, hilarious parallel universe. I wanted to satirize and embrace human nature’s irrationalities; impatience, hysteria, obsessiveness and vanity are all instantly relatable. So we sought to make them as visually tasty and laughable as possible with the four distinct characters.
What was the process of making this video?
Making this video was the most fun I think I’ve ever had. I shot it all in one day with a group of amazing, talented friends. We worked like ants, building scenes, shooting for a couple hours, and then building the next one. There was a ton of prop food, so I was tearing apart bologna, stabbing cheese, cracking eggs, and getting soaked with ice cold milk all day. We had planned out most of the sets and costumes beforehand, but so much of it came together in the moment. For instance, the bologna getting stuck to the laptop screen was one of the happy accidents that ended up making the whole video. It was the perfect marriage of planning and improvisation.
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