With its emotion and frenetic energy, “Shallow” stands as one of Animals in Denial’s most striking and personal songs.
Written by Christian Ines during a tumultuous and destructive relationship, the track captures the chaos of love that is built on lies, obsession and abandonment.
Now paired with a haunting new video directed by Jon Paul Anderson, “Shallow” plunges viewers directly into Ines’s headspace – a first person descent into a relationship unraveling in real time.
We sat down with Christian to talk about the story behind the song, the inspiration for the visuals and how a chance discovery on YouTube led to a creative partnership that brought his vision vividly to life.
Watch the Official Music Video to “Shallow” here:
1. Tell us the story of this song, why did you choose to visualize this song specifically in this way?
Well I wrote the song when I was going through a horrible relationship. It was full of drama and part way through I started to realize that this was just some sort of game and that the feelings she claimed to have for me, were completely shallow. It was one of those songs I knew I wanted to have a visual component ie video for, but I was a bit stuck at how to do it.
I wanted it to convey the vibe of where my head was at, and to make a person watching feel like they were a fly on the wall in my head. So the choice to visualize this way was really me finding the right video maker with the right eye and sense of frenetic clarity. The director/maker Jon Paul Anderson, and I hit it off and he completely understood the vision and really fleshed it out more and really nailed it. I couldn’t have asked for a better person to take the lead on the project.
2. What was the inspiration behind this new video (visuals, storyline, etc.)?
As far as the inspiration for the new video, it was always a song I wanted to have a video for, as it’s really meant to look like you’re inside of my head while I’m going through a relationship that’s really just a train wreck in disguise. I wanted it to feel frenetic yet clear, as during that time and relationship hot and cold can’t even begin to describe it. One minute you’re feeling like you and this person can withstand the weight of the world, and others you don’t even know if she likes you. I wanted it to also convey a feeling of loneliness or more like abandonment as that’s what I was feeling when I wrote the song.
So the video takes a first person view, to try to make you feel like you’re me and going through the motions of something even though you know in your gut something isn’t quite right. Me and the director went back and forth over email and then he went to work filming and editing and what he turned in needed no revisions. I loved it when I saw it and thought he completely nailed it. I hope you like it.
3. What was the process of making the video?
The process for the video wasn’t mine, but it was basically me and the director going back and forth over email. I started looking for cool music videos on YouTube and found a really talented YouTuber named Jon Paul Anderson. He did a video for a nine inch nails song, called “Vessel” that I was blown away by. I reached out to the guy and we hit it off chatting and so I then told him I had a song I really thought his approach would be perfect for if he was interested. He said to send him the track and I’ll let you know. He came back super enthusiastic, and asked if I had any ideas, I replied with what I was thinking about being a fly on the wall inside of my head.
He followed up with me quickly, that he had some footage that he thought would be perfect he also had some ideas for some stuff he could shoot to add. The end result was something I was beyond proud of.





