Yutao is the indie bedroom pop artist based in Los Angeles. His songs are emotive but elusive, with lyrics that explore frustration, lost love, identity, wanting to belong, and music that is delicately dense with lush ambience and airy melodies. His aesthetic evokes alternative electro-pop artist keishi, and the vibrant scene of young Asian musicians around the 88rising record label.
His video for his latest single “Sensation,” is a hypnotic counterpart to the song. It’s somehow both still and ever-moving. He captures a sense of passion and whirling emotions, the sensations of a new relationship, but also shares the fast-paced nature of it. The camera never stops moving, almost like a visual time limit. Nothing lasts forever.
We spoke with Yutao about the music video for “Sensation”:
Tell us the story of this song, why did you choose to visualize this song specifically in this way?
The story of this song is about capturing the sensation of those “fireworks” like emotion & relationship. As if two people know nothing will last, the moment is too beautiful to pass.
What was the inspiration behind this video?
The inspiration summarizes my past relationship experience; just when you were still in the moment of the “firework,” the show ended without you even realizing it.
What was the process of making this video?
We found a location in LA where the owner renovated the whole house into a trippy greenhouse. After discussing the direction, we decided to take the approach to a more dreamy and psychedelic type of experience to recreate the short-lasting sensation.
Connect with Yutao via:
Website / Instagram / Twitter / Facebook / TikTok / YouTube / Spotify