I wrote this song at the end of 2018, before at the social explosion in my country and before the pandemic. However, in our current conditions, either because of the pandemic and the cultural and social changes around the world, the song has more sense to me today and it opens for more interpretations too. I believe it’s the moment for us to question what kind of world we want to build for us because it seems that the one we have built has not worked well…
Though a lyric video wasn’t my first choice of visual representation, with the quarantine in my country it was the only possibility right now. Ultimately I am excited that it’s an opportunity to enhance the communication of the song’s message and is a great way to introduce a song in a different way.
What was the inspiration behind this video (visuals, storyline, etc.)?
I worked with a great designer through Fiverr. I wanted a vintage style with modern flavors, I wanted a lot of dynamics in the images and I wanted to use the color palette and fonts of the cover art. This point was very important to me because I’m an emergent artist and I think being coherent with your image strengthens your brand, so the main images of the video are based on the cover art of the single. The storyline is the lyric of the song and the image of the guitar in the solo is another element to add visual diversity.
What was the process of making this video?