Video Voyager: 3 Q’s with Mauricio of Purple Tone Flower

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Mauricio Flores Sánchez, also known as Purple Tone Flower, is back again with his latest release “We Will Fight For Us” and has an exquisite lyric video to accompany this hit-focused track. Read on to find out more about his process of creating this masterpiece!
Tell us the story of this song, why did you choose to visualize this song specifically in this way?
‘We will fight for us’ is a song about a collapsing system. The song is an invitation to another place, to start again from scratch, to break the walls of your fears and to be free, to cross the lines of our systems and our mental structures. The song is about many people that think in the same way, people who want to change the world, to create a new fair world, and invites you to cross the line to make it. It’s an invitation to escape from your old system of beliefs to create a new reality.

I wrote this song at the end of 2018, before at the social explosion in my country and before the pandemic. However, in our current conditions, either because of the pandemic and the cultural and social changes around the world, the song has more sense to me today and it opens for more interpretations too. I believe it’s the moment for us to question what kind of world we want to build for us because it seems that the one we have built has not worked well…

Though a lyric video wasn’t my first choice of visual representation, with the quarantine in my country it was the only possibility right now. Ultimately I am excited that it’s an opportunity to enhance the communication of the song’s message and is a great way to introduce a song in a different way.

What was the inspiration behind this video (visuals, storyline, etc.)?

I worked with a great designer through Fiverr. I wanted a vintage style with modern flavors, I wanted a lot of dynamics in the images and I wanted to use the color palette and fonts of the cover art. This point was very important to me because I’m an emergent artist and I think being coherent with your image strengthens your brand, so the main images of the video are based on the cover art of the single. The storyline is the lyric of the song and the image of the guitar in the solo is another element to add visual diversity.

What was the process of making this video?

I can’t tell you about the technical part. All the magic was made by Saad (saaddennis on Fiverr). The process was very simple to me because I told all my ideas to Saad and he did a really great job. I’m very happy with the result of the video. We had very few corrections to make and the process was very fast. Saad is a great designer and he got all my ideas very quickly.

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