“Too Late,” is the newest video by What Model Citizens, who hail from Brooklyn. Singer and frontman Alex Musto says of the eerie new video:
“Generally I prefer to let the work speak for itself but the concept behind the video is the age old idea of obsession overwhelming and destroying a person. The main character is Captain Ahab. He’s Doctor Frankenstein. He’s so engulfed in his work it kills the only other person he may have cared about other than himself. Seeing the destruction he hath wrought he realizes he maybe able to save her but through his work. He sets about collecting the parts to rebuild her pouring his obsession into into his latest project. In the end when she finally wakes back up he’s put so much of his own hatred and soul into rebuilding her that his personality overwhelms hers and starts attacking him. He’s forced to destroy the monster he created.”
The highly anticipated video has just landed a high profile premiere via Buzznet, and is already making the rounds with music listeners alike. The brainchild of Alex Musto, What Model Citizens’ unique electronic sound is a danceable storm that firmly places the band in New York’s music scene. Compared to groups such as Gang of Four and The Faint, What Model Citizens delivers reverb-laden guitars, heavy with electronic sounds and a driving tenacity.
Watch the video for “Too Late,” here: http://vimeo.com/100473479