“Too Late,” is the newest video by What Model Citizens, who hail from Brooklyn. Singer and frontman Alex Musto says of the eerie new video:
“Generally I prefer to let the work speak for itself but the concept behind the video is the age old idea of obsession overwhelming and destroying a person. The main character is Captain Ahab. He’s Doctor Frankenstein. He’s so engulfed in his work it kills the only other person he may have cared about other than himself. Seeing the destruction he hath wrought he realizes he maybe able to save her but through his work. He sets about collecting the parts to rebuild her pouring his obsession into into his latest project. In the end when she finally wakes back up he’s put so much of his own hatred and soul into rebuilding her that his personality overwhelms hers and starts attacking him. He’s forced to destroy the monster he created.”
The highly anticipated video has just landed a high profile premiere via Buzznet, and is already making the rounds with music listeners alike. The brainchild of Alex Musto, What Model Citizens’ unique electronic sound is a danceable storm that firmly places the band in New York’s music scene. Compared to groups such as Gang of Four and The Faint, What Model Citizens delivers reverb-laden guitars, heavy with electronic sounds and a driving tenacity.
Watch the video for “Too Late,” here: http://vimeo.com/100473479
What Model Citizens is the brainchild of Brooklynite Alex Musto, who has just released the electro-laced, Ohn E Amas, alongside their newest single, “Felony Heights,” a vibrant taste of what the record has to offer.
What Model Citizens was created towards the end of 2009 as a means of exploring noise and feedback-heavy music grounded by a foundation in synth-rock. The band’s music is best described as a fusion of the noisy jagged guitars of Gang Of Four with electroclash melodies of The Faint.
2010 saw the release of What Model Citizens semi self-titled debut, OH What Model Citizens We Be, followed shortly by 2011’s You’ve Been Set Up. Both albums defined Musto’s sound as grinding juxtapositions of tender synthesizer tones and heavily distorted guitar that beg ears to dissect the layers of sound while daring hips not to shake to the beat. Gritty and driving, OH What Model Citizens We Be and You’ve Been Set Up introduced Musto’s reverb-laden guitar heavy electronic sound, with a driving tenacity.
Described as a mad-man with a music box wielding and electric anarchist, Ohn E Amas captures Musto’s energetic fury in their third album. Sharp synth punctuations, frenzied beats, and an overbearing sense of paranoia permeate throughout What Model Citizens’ exciting new record. Wild and exhilarating, Ohn E Amas distills Musto’s unique electronic sound to a danceable storm and firmly places What Model Citizens in New York’s post-punk electroclash traditions.