Third Man Records Hits The Road

Almost lost in the SXSW shuffle was an appearance by Jack White and his newest project.

No, not a new band but a mobile record store! The Third Man Rolling Record Store debuted on last Saturday, with an appearance by Jack and his newest record label signee, Seasick Steve.

White humored the amassed crowd with a brief, two-song performance (Buddy Holly’s “Not Fade Away” and the White Stripe’s  “Dead Leaves and the Dirty Ground”) before giving the impromptu stage up for Seasick Steve.

After the brief concert, fans got to tour the Rolling Record Store, with its reinforced vinyl racks and the interior and exterior sound systems. Coated in Third Man Records trademark yellow and black, the truck looks both brand new and retro.

Jack sat down to an interview with Pitchfork which you can see right here. Below check out both White and Seasick Steve’s solo performances.