Jeff Hilliard is an award winning video producer and director who’s newest work, “Abandon,” is a visual and musical marvel. His vision for the song couldn’t have been done without a video. This metal ballad and heavy rock song is catchy and easily gets stuck in your head. The video is one that you watch many times to not just listen to the song, but try and find new things with each viewing.
We got a chance to speak with Jeff about his video. Let’s dive in:
Tell us the story of this song, why did you choose to visualize this song specifically in this way?
Well I wanted to do an 80’s metal ballad, I thought it would be funny to tell the story of Dwight a 49 year old Uber driver that still holding onto his 80’s metal fantasy while living at home with his mother. He has a one stand with a married lady and he can’t let it go. While writing the song I knew I had to make a music videos for it, it’s just too good. The only way I good see the video was to make it verbatim to the song.
What was the inspiration behind this video?
I wanted to stick with the classic 80’s metal music video except my hero was not the cool guy.
What was the process of making this video?
They are all pretty much the same… I tell my team it’s time to do another and we set out and make it happen. I work with a brilliant cinematographer John Orphan and editor Bobby Hewitt. We work very well together and have a lot of fun making them.