Monthly Archives: June 2020

06.22.20
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Sydney Lauren Entice with “25 Days”

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In the state of the current world, Sydney Lauren is a breath of fresh air. Her intricate-crafted song “25 Days,” is a brilliant and uplifting song for the masses.  Telling stories within every song she writes. Sydney grew up in the outskirts of New York City, a place she now calls home. Honing her craft and skills in venues such as The Delancey and the Bitter end, Sydney found her voice and vibe. “25 Days is a little bit Pop, with elements of a little bit Folk, and it hits the spot just right. Sydney’s training in piano, guitar and songwriting are clearly reflected in her songs, which take inspiration from some of her favorite artists including Carole King, Sarah Bareilles, Ingrid Andress, and more, but brings her own flavor to the table.
Sharing recently of the single:
“Long distance relationships can be hard and when you think about the actual physical time you’ve spent with the person, it always sounds a lot less significant than how it felt. The least he could do was stick around long enough to give me more to write about!  In all seriousness, this song is about the things you never got to do before your relationship ended, the places you wanted to take them, the people you wanted to introduce them to. The connection you have with someone can mean a lot more than how long you actually were together for.”
As our ears and hearts head further into 2020, Sydney Lauren is a voice that we want to hear more of. Let “25 Days” take you away!

Listen via Spotify:
Find more of Sydney Lauren via:
06.18.20
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Video Voyager: 3 Q’s with Mauricio of Purple Tone Flower

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Mauricio Flores Sánchez, also known as Purple Tone Flower, is back again with his latest release “We Will Fight For Us” and has an exquisite lyric video to accompany this hit-focused track. Read on to find out more about his process of creating this masterpiece!
Tell us the story of this song, why did you choose to visualize this song specifically in this way?
‘We will fight for us’ is a song about a collapsing system. The song is an invitation to another place, to start again from scratch, to break the walls of your fears and to be free, to cross the lines of our systems and our mental structures. The song is about many people that think in the same way, people who want to change the world, to create a new fair world, and invites you to cross the line to make it. It’s an invitation to escape from your old system of beliefs to create a new reality.

I wrote this song at the end of 2018, before at the social explosion in my country and before the pandemic. However, in our current conditions, either because of the pandemic and the cultural and social changes around the world, the song has more sense to me today and it opens for more interpretations too. I believe it’s the moment for us to question what kind of world we want to build for us because it seems that the one we have built has not worked well…

Though a lyric video wasn’t my first choice of visual representation, with the quarantine in my country it was the only possibility right now. Ultimately I am excited that it’s an opportunity to enhance the communication of the song’s message and is a great way to introduce a song in a different way.

What was the inspiration behind this video (visuals, storyline, etc.)?

I worked with a great designer through Fiverr. I wanted a vintage style with modern flavors, I wanted a lot of dynamics in the images and I wanted to use the color palette and fonts of the cover art. This point was very important to me because I’m an emergent artist and I think being coherent with your image strengthens your brand, so the main images of the video are based on the cover art of the single. The storyline is the lyric of the song and the image of the guitar in the solo is another element to add visual diversity.

What was the process of making this video?

I can’t tell you about the technical part. All the magic was made by Saad (saaddennis on Fiverr). The process was very simple to me because I told all my ideas to Saad and he did a really great job. I’m very happy with the result of the video. We had very few corrections to make and the process was very fast. Saad is a great designer and he got all my ideas very quickly.
06.18.20
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Expect the Best from Lauren Waller’s “Best Coast”

Mary Ellen Waller & Lauren Waller

“Best Coast” is the newest single by LA-based artist Lauren Waller, set to be released on June 1st. Following the release of her last single “Night Stalker” in March, “Best Coast” is the next track to be included in Lauren’s already substantial discography of 2 EPs and multiple singles. This track begins with hard-hitting percussive and electronic elements that immediately capture the ears of its listener. Soon after, Lauren surprises us with spoken word verses reminiscent of early 2000s Kesha, and a sung chorus about the West [best] Coast and the charms of California.

 

This song is the perfect blend of modern and electronic-textured pop with electro-synths and a hard-edged beat that accompanies Lauren’s soulful vocals that have garnered her comparisons to pop icon Lorde and others. A track such as this one should be played on a drive down the Pacific Coast Highway (or any highway, shoutout to the east coast) with the volume way up, and we have no doubt that listeners this summer will be doing just that.

Listen to “Best Coast” here:

Connect with Lauren Waller:

https://lwallermusic.com/

https://www.instagram.com/lwallermusic/

https://twitter.com/lwallermusic

https://www.facebook.com/lwallermusic


 

06.18.20
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Video Voyager: 3Q’s with Ámaris Wen

Amaris-Wen
Ámaris Wen is a pop singer, songwriter and producer based in London, England. Her latest album Dream World is coming out on June 19th. Throughout the promotion process she has dropped a few music videos for some of the tracks you can expect to hear on her album including one for “Too Sad.” We found this project particularly interesting and couldn’t pass up the opportunity to learn more from Ámaris herself!

 

Tell us the story of this song, why did you choose to visualize this song specifically in this way? 


I knew that I wanted to have the aesthetics with the gloomy space, so we were looking for a location. We first had wanted to film the video in an underground car park, but then we wanted to see if we could find more spots, and we just walked through this amazing, empty subway to get outside, and suddenly stopped and thought, ‘This place is exactly what we were looking for, we’ll film here!’ So, it was sort of a spontaneous thing. The song is about broken trust, about letting go, about having to move forward, and the process can be difficult, and that’s what we wanted to tell with the story.

What was the inspiration behind this video (visuals, storyline, etc.)? 

We really wanted to have this story of the protagonist that is in this rather gloomy
subway, to walk out of it and towards a new beginning. The several shots where I walk up and down that passage and into the subway again was meant to visualize the process of letting something or someone go, but then still wanting to return to that habit, or career, or person again. That long b-roll at the end of the video then shows that the protagonist ‘doesn’t look back’ and walks away from this door that no longer leads anywhere. It’s a bit like in ‘Beauty and the Beast’, where Belle’s dad has to decide which road he wants to take just before he discovers the castle, so that actually inspired me when we were thinking about how to visualize the song.
What was the process of making this video? 
I always try and get an idea what the video could look like, and what could be the best way to visualize the music. Then, you research and go and try to find locations, which was a bit more difficult because the lockdown was just beginning, and we had to make sure that we were able to keep the distance and keep everyone safe. You figure out what frames you need, and what story you want to tell, and then you have to make sure that you get enough material. Once you have the footage, you have to edit everything and put it together. I actually really enjoy the process, because it allows you to actually show what you wanted to tell with your music. Music videos can be such a great outlet for that!
06.17.20
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Dawson Gambles Excites on New Single

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Dawson Gamble’s passion for music began early. His father’s love of Blues and Classic Rock integrated with Hip Hop and RnB’s growing cultures intensified his interest in music. By picking up his dad’s 1979 Fender Strat guitar, he found his own love of soft Blues and Ballad rock which was further influenced by Eric Clapton, John Mayer, and Ed Sheeran. Dawson’s love for guitar playing and instrumentation led him to explore songwriting where he further discovered his passion for musicality and zest of flowing lyrics.

 

After performing with (now disbanded) The Chase, Dawson’s new track, “Everything About Me,” is the first offering of his solo project. A compilation of his dearest influences from over the years, the single’s upbeat vibe provides a stark yet tasteful contract to its edgy, sad lyrics.

 

06.17.20
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JACE Carrillo Releases the Dreamy “French Vanilla”

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Jorge Alejandro Carrillo Martínez, also known as JACE Carrillo, was born in Valencia, Venezuela and started singing at the age of 4. Since then, JACE has been developing his songwriting skills and studying singing, harmony, and music theory. JACE got into a Gospel choir (2009-2014) and performed around Venezuela. Gospel helped him explore new musical styles and closely follow other artists in what nowadays represents his R&B influences. His Latin influences also helped him create new fusions over the time, mixing the upcoming Urban Latin that was growing in the area.

His music career was affected by the political, economic and social situation, which led JACE to complete a degree in Industrial Engineering and he emigrated to Canada in 2015 to continue growing his musical projects and start writing songs for other artists.

 

JACE’s first song was officially released in 2019 which he followed with a few additional tracks and collaborations. He will be releasing his debut EP this summer and is leading with a new single called “French Vanilla” which showcases JACE’s R&B influence.