Video Voyageur: 3Qs with Mercvrial

Mercvrial is a band that is increasingly on the rise for 2022. The group is a geographically-dispersed recording project based in Rosarito, Mexico which combines elements of post-punk, dream-pop and neo-psychedlia all into one. “Picture a friendly debate between Guy Chadwick and Ian Brown breaking out during a Ride show, moderated by Will Sergeant and The Chameleons,” shares the band. Their debut EP “The Stars, Like Dust,” was a well-received release that put the group on the map in 2019. And in 2022 they show no sign of slowing down. Their latest debut LP “Brief Algorithms” is out on April 29, is filled with indie rock surprises and dark humor lyricism that is sure to become a favorite for fans and critics alike. Mercvrial stopped by to speak about their new video for the single “Be That Someone,” off of their upcoming release, below. Read on!

Tell us the story of this song, why did you choose to visualize this song specifically? 

It seemed like the most commercially acceptable song of the 11 on the record.  That’s why we picked it for the first single.  And as the first single, it made sense to make a video for it.  I suspect that is very often the logic behind choosing to make a video for any particular song on an album.  Also, thematically, it seemed as if Be That Someone lent itself to being a potentially interesting video.

What was the inspiration behind this video (visuals, storyline, etc.)? 

The song is about social media obsession and how empty and pointless it is on a personal level.  It’s one thing, of course, to use social media to stay in touch with friends or to help build a business or, for that matter, reach out to fans if you’re a musician, artist, etc.  But that so many people obsess over their “popularity” as viewed through the lens of followers, likes, etc… is a sad commentary on the state of things.  But that’s where a lot folks are at, so what can you do.

What was the process of making this video?

Well, to be frank, the process was incredibly and boringly simple.  We sent the song to a video designer on an online marketplace for freelance services.  We had used her before for other video work.  We said we wanted to make a video in black and white, and the theme of the video should be social media obsession.  And with that limited guidance she put the whole thing together herself, got appropriate permissions where necessary, we made a few tweaks and – voila – it was done.  It’s pretty amazing what you can do today with video technology and creative, competent folks who live all over the world.


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