James McLeod is a singer-songwriter from Toronto. While his primary focus was instrumental lofi hip-hop production under the name LaFlamme, James yearned to be his own artist with his own voice. His debut full-length album, Is This How Memories Work?, runs the gamut of folktronic, lofi, bedroom pop and indie sounds, exploring the distortion of memories over time. 

Slated for release on March 29th, the LP kicks off with the haunting single “Parkdale” about a night in this neighbourhood recounted as a dream. “All of the seemingly friendly strangers I’d met in my 20s, on closer reflection, more resembled monsters in my 30s.” James summarizes, “‘Parkdale’ is about leaning into your vices even when they no longer serve you merely because it’s convenient to.”