Goose Bolton is a mysterious figure, who we are told came from outer space and crash landed here on earth in early AD 2021 after an intergalactic heist went awry. He has been releasing experimental music for a while, and his latest single/video “Lunatic” is one of them.

We spoke with Goose about this strange, yet powerful video:

Tell us the story of this song, why did you choose to visualize this song specifically?

The song originated as a sonic accompaniment to a story about someone who starts hallucinating that inanimate objects can speak to them. When conceiving of a music video, I chose to visualize this song because it’s one of my favorites on my upcoming record and because, thematically, it felt like the most appropriate starting point to accompany the strange images and narratives that swirl around in my head. I didn’t feel locked into any single specific narrative with this song, and so the Tiger Ji (the director) and I could really let our minds run free during the brainstorming process. 

What was the inspiration behind this video(visuals, storyline, etc.)?

The initial inspiration for this video began a dream that Tiger had, which contained the specific image of men in business suits wriggling down a city street while wrapped in plastic. This was the springboard for us deciding that the video should be about a person who is seeing something crazy in the city (that only they can see) and their response to that. Initially, we were going to have the video’s main character be chased by fish people, but then we decided that lizard people would be more relevant to contemporary conspiracy theory as well as more thematically interesting, as it lets our main character wrestle with her own reptilian identity by the end of the film. We were aiming for a very specific mood that mingled elements of the absurd, science-fiction, horror, and comedy. I decided it made sense for the main character to be wearing a hospital gown after having escaped an asylum because the word “Lunatic” to me always seems like it’s a title assigned by society to an individual, rather than a subjective state that the individual feels (“crazy” for instance feels more like it can be either an assigned title or a subjective identity), so the hospital gown was the most efficient way to convey that this person is The Lunatic. The version of lunacy we wanted to explore in this music video is not mental illness. Rather, it is a label thrust upon a person by others in response to that person’s reaction to outside factors or new knowledge. This is important because the main character is not insane—she’s just the only person who can see the lizard people.

What was the process of making this video?

We filmed the video over 2 days across different areas of New York City in both Manhattan and Brooklyn. The final climactic scene with (spoilers) all of the dancing lizard people is the rooftop of a parking garage on the Lower East Side of Manhattan, most of the street pursuit scenes were shot in Bushwick, and we filmed the subway scene at the 2nd Ave subway stop in Manhattan as well. The shoot was incredibly smooth with zero hiccups. Tiger is the kind of director that has every single shot meticulously planned and storyboarded weeks ahead of the shoot, which led to a fun and efficient filming experience where we could focus primarily on the emotions and physicality of the actors in each scene. 

Watch “Lunatic” here: