Video Voyageur: 3Qs with Many Masks

Joseph Dubuc-Lavoie, also known as Many Masks, seems to be most comfortable with all of them when he is left alone to create. 

His new single, “Her Cold Hands,” is a new track in his oeuvre of heartfelt electronic music, exploring the symbolism of a way to lay the blame of Joseph’s own “crappy decision” on someone else’s cold hands. 

The first song he ever created in Ableton Live, “Her Cold Hands” was born in the dead of winter several years ago but later reimagined through refined production.

This electropop track is thoughtful and inquisitive, welcoming listeners to project their own struggles and victories onto the sound of Many Masks.

We caught up with Many Masks for an exclusive Video Voyageur below!

Tell us the story of this song, why did you choose to visualize this song specifically?

Her Cold Hands is actually the first Many Masks song I’ve ever done before Many Masks was even a thing. The one on the album is a total rework. The original was messy and poorly produced, so I redid it 7 years later, and managed to keep its soul I believe.

What was the inspiration behind this video(visuals, storyline, etc.)?

I’m honestly not sure, inspiration to me is hard to put in words, it’s more akin to a feeling or a color. It is pretty hard to describe a color. The feeling of emerging from dark, cold waters and taking a deep breath?

What was the process of making this video?

It was a lot of work. I have zero experience making music videos and feel very lucky I got to work with someone that knew where they were going. I do all my music by myself, from start to finish it is just me. I have total control. It was interesting to just let go of that with the clip, and just trust someone completely. It was a terrifying experience, but a good one nonetheless. 


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