Video Voyager: 3 Questions with Matty Ride

Matty Ride Portrait 2.4MB
Nashville artist Matty Ride is gearing up for a ton of new releases this year. The first of many, “Lower Case Love” was released along with an awesome video that we got the chance to get Matty’s insights on. Read his answers below!

  1. Tell us the story of this song, why did you choose to visualize this song specifically in this way? 
    Hollywood sells us on instant romance, but in reality, love is a slow burn.  I wrote this song as a tongue in cheek way to say, take it seriously, but seriously…. take your time.  So for all those feeling the pressure of finding love, I say, ‘“Only time will tell, if it’s love with a capital “L”, but for now the lower case will do.” 
  2. What was the inspiration behind this video (visuals, storyline, etc.)? 
    We filmed the video for “Lower Case  Love” in Ocean Way Studio A in Nashville where I recorded my upcoming project, that I will be releasing as singles and EPs throughout this year.  The way we have the studio setup in the video is pretty much how we recorded all of the songs during those sessions, including “Lower Case Love”, which was mostly live.  I wanted to try and capture that live performance energy, which is something that so many great artists I love from the 1940s/50s were doing at that time in the studio.  There wasn’t any overdubbing in the recording process.  They would set up all the musicians in the same room and hit record.  I always told myself, if I was going to do this project, we had to do it the right way, the way it would’ve been done, and that was with all the musicians recording live in the same room.    
  3. What was the process of making this video? 
    I wanted to film the video in a way that gave the listener a glimpse into our recording process.  I wanted show them the studio where we recorded the song and the players who all played.  I think seeing the band play the song together gives the listener a chance to feel a bit more of the creative process that went into recording the song, and maybe even a greater appreciation.  Plus all of these great musicians that played on the song with me are all good friends of mine in Nashville, and I love that the video gives them some face time and recognition as well.  
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