1. Tell us the story of this song, why did you choose to visualize this song specifically?
Mad Bull is a special song for us. It’s a high powered rock anthem about the deplorable state of affairs in the White House, Washington generally, and the news media. It is a protest song that gives people a lot of emotive lines they can hang onto. The song needed to get done and we needed to do a video to further bring alive the lyrics and visually represent the energy of singing them. There is no way to let this song sit without a video. We intentionally focused the video on the energy of the band and the surroundings in Colorado in which the song was created – its America, saying what needs to get said – we hope the lyric version in particular is the focus this time.
2. What was the inspiration behind this video (visuals, storyline, etc.)?
The surroundings in the video, the mountains, the snow, the woods, are undeniably Colorado, and one of the many visuals that emote America. This is also where we came together as a band, and where we decided to do this song. The Colorado backdrop is also who we are. When you watch it we think you can feel the energy of the group and the decision to do our part by putting out this song coming through.
3. What was the process of making this video?
As you might know, Frank, our lead singer and drummer, is also a director with a few Emmys to his credit – he really mapped out the visuals and the flow. We are also lucky that, being in the business, he was able to call some great people in Colorado to do the film work. In particular we are fortunate that Michael Coe, the great film editor, who Frank knows well, took an interest in the song and wanted to help create this. For the rest of us in the band, we got into the flow (a longer story is why I (Chris) wasn’t wild about the tree well shot).