Video Voyeur: 3Qs with Syrena

syrena


 

New York City has always been the home to unique musicians, and Syrena is no different. The pop-laced songstress has just released her ambitious new video for “Diamonds in My Head,” which takes us on a musical journey with the artist. With rugged beats and electronic ambiance, Syrena takes her music to a bold and vibrant new level which she prominently showcases in the new video. We had the chance to catch up with the buzzworthy artist to get inside the latest video. Let’s dive in!

Tell us the story of this song, why did you choose to visualize this song specifically?

 

I chose to visualize this song specifically because I wanted to make the song’s message of confidence and authenticity have as much of an impact as possible, because it is very prominent in my life right now, and is a driving force for my current and future projects. Visuals, for me, really help tell the story of a song and an artist. It’s also the very first song I release as a solo artist, and I wanted to make it very special.

 

What was the inspiration behind this video (visuals, storyline, etc.)?

 

The inspiration behind this video was geometry and minimalism. These two aesthetics are so striking and eye catching, that I felt like it captured that essence of strength while also giving a quirky, futuristic twist. The video is less about a story line and more about a “vibe”. I want everything thing I make to take you into a world and a certain energy. Everything is about how it makes you feel.


What was the process of making this video?

The process actually started when I was watching an opera with my grandfather! I was sitting at the Met and I can’t actually remember the opera; maybe it was Tosca, and that week I kept thinking of what concept I wanted for this song, because I didn’t want it to be too literal, but I also wanted it iconic to establish myself as an artist. Suddenly, in the middle of act two, I had this out of the blue vision of a minimal, quirky, and stark black and white scene with people handing me objects and shapes, and from there I created a skeleton that my director Chiara Gerek ran with and helped plot out more specifically, and with more detail. It was a really fun project to collaborate on, and just as fun was the editing process. My editor Max Ferigo really catapulted the video to where I wanted it to be. He had a lot of his own creative ideas, such as the static and manipulation of the shapes, and his ideas plus Chiara’s and everyone else involved really made this project. Collaboration is everything to me.

Find Syrena via:

FACEBOOK || TWITTER || INSTAGRAM

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