The up and coming four-piece indie pop band, Kick and the Hug, grew up with a live music experience that, simply put, is slowly going out of style. The era of taking in the music by feeling it is now gone. While the music listeners and concert goers of today still take in the music, though in a new and different way, what they have that Kick and the Hug didn’t is the internet. Smartphones and social media have changed the landscape of concerts and live music, therefore changing the way music is experienced. The generation of Woodstock attendees and Dead Heads are replaced with the new generation of P!nk and Arianna Grande concerts, which is usually posted about the next day. Kick and the Hug’s most recent single, “Born Too Late” is a pop rock song about seeing a concert through the phone.
The video for “Born Too Late” takes the idea of being born into a generation of music that enjoys a concert through posting about being there on Instagram and turns it on it’s head. The normal thing to do now is to post a photo and/or video of the concert you went to. Members of the Kick and the Hug, who would enjoy music like the Dead Heads, were now experiencing music through their phones. They had changed with the time and realized that they were no longer experiencing music the same way either. Their use of baby dolls in the video is a visualization of the older members of the band both embracing social media and a reminder that they don’t need their phones to have an experience.
“It’s a song about watching shows through your phone…being a camera person instead of just being fully immersed in the show,” shares Doug Murray, lead singer and guitar player of Kick and the Hug. “It’s nice to show everyone on social media that you’re having a great time at this awesome show…but you know what’s better? Actually having the great time, not thinking about a post, or tomorrow or even five minutes into the future. It’s a little preachy, cause I catch myself posting clips all the time, but after releasing this song it’s a pretty good reminder to just get the damn shot, stick the phone in my pocket and connect with what’s going on around me.“
Watch the video: