Eric Schenkman (guitarist, singer, and co-founder of New York City’s Spin Doctors) releases “Hit On Me,” the second single from his upcoming album Ten Smiles. An upbeat rock tune that transforms heartbreak into possibility, “Hit On Me” is built on a guitar riff and a drumbeat that makes you want to move, leaving you with an unmistakable sense of optimism. 

Co-written with Corky Laing (founding member of the rock band Mountain and author of 1970 smash hit “Mississippi Queen”), “Hit On Me” evolved from a simple idea of hitting a drum into a dynamic love song.

“The song describes a scenario where a girl is getting dumped out of a bad relationship,” Eric explains. “The message is ‘don’t walk away, hit on me instead, I’m right here.’”

1. Tell us the story of this song, why did you choose to visualize this song specifically? 

The guys I work with on video are really good at this animation collage stuff and I thought this song would be perfect for it because much of it is from my point of view talking to subject in the song – the street scene in verse 1, the cloud scene in verse 2. I knew it would translate well into collage. It seemed like a good fit.

2. What was the inspiration behind this video (visuals, storyline, etc.)? 

The process involved just putting my character in the collage scenes where he’s talking to the person he perceives as being in a crappy situation and he’s offering an alternative ‘Just hit on me instead’. It’s cool that sometimes it’s me on tv broadcasting into the animated scene. I really like that too.

3. What was the process of making this video?

I collaborated with Studio 351 to visualize an animated version of the song through the eyes of an animated me. I think it worked out really well.1. Tell us the story of this song, why did you choose to visualize this song specifically? The guys I work with on video are really good at this animation collage stuff and I thought this song would be perfect for it because much of it is from my point of view talking to subject in the song – the street scene in verse 1, the cloud scene in verse 2. I knew it would translate well into collage. It seemed like a good fit.