Toronto’s Victoria Staff returns with “Love Should Feel” – a bright, romantic indie-pop single that soaks in the joy of love when it’s simple, easy, and right. The track beams with warmth, capturing that rare kind of connection where everything else fades into the background.

“For a long time, I thought love was something that was supposed to be difficult. It was supposed to be chased and fought for,” Staff says. “Turns out, it’s supposed to be easy. ‘Love Should Feel’ is about just basking in how simple good love is.”

That sense of playful ease even made its way into the single artwork – though not without chaos. The idea was simple: a dive into a lake surrounded by sunflowers. The execution? Not so much. “We had about 75 sunflowers, but the stems were too heavy and started sinking, so we were frantically cutting them down in the boat. Every time I jumped off, the boat moved, the flowers scattered, and we had to rearrange them again,” Staff explains. “Then the seagulls started circling, thinking they were food,” she laughs. “And all of this was on film so we didn’t even know if we had the shot until we got home.”

With its buoyant melodies and heartfelt lyricism, “Love Should Feel” showcases Staff at her most joyful. “This song is special to me because there are no bad memories tied to it. From writing to recording to releasing, it’s been easy, and that’s exactly how love should feel.”