NOA Unveils  “This Isn’t How It Was Supposed To Go”

Dutch, Toronto born Pop/R&B artist NOA blends vibrant, catchy melodies with resonant emotional themes from relationships to female empowerment and self-realization. Her artistic voice maintains a fun, lighthearted velvety tone that helps lift fans above the noise and negativity of everyday life.

It always takes time to come to terms with how a relationship played out and naturally it can be hard to accept.“This Isn’t How It Was Supposed To Go” from second EP, Hurting, was inspired by the process of healing when getting over a breakup. This nostalgic track reminisces on the past and how things didn’t end up the way she thought they would.


Heavily supported by editorial playlists, NOA has surpassed 3.5 million career streams worldwide and averages more than 100,000 monthly listeners across platforms. She continues to build an incredible loyal following in the United States, Canada and Europe following the release of her first EP, Honeymoon, which charted at number 26 on the iTunes top 200 Pop Charts in Canada.

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