Raimie is one of our favorite emerging artists for 2022 and he shows no sign of slowing down. The artist who recently released his new single and video for “Insecure,” is making a splash at the top of his game. A self-defined “hip-hop outsider” he delivers a pensive confessional track that will have you intrigued. Born in New Jersey and currently Los Angeles based, Raimie creates a sound and vibe that is truly his own.  We had the honor of speaking with Raimie as he dives into his new video for “Insecure” below.

Tell us the story of this song, why did you choose to visualize this song specifically? 

Ultimately, I chose to visualize Insecure because I knew that it needed something extra, something special to help people not just hear about the trauma and hard times but to see it firsthand as well. I think the visual experience really enhances the vulnerability and sincerity of the track and gives viewers a different lens for understanding the song itself. My main goal with this song was to relate to others who have felt similar emotions to the ones portrayed, and so it was important for me to have the listener/viewer be able to actually see me go through the emotions the song details.

What was the inspiration behind this video(visuals, storyline, etc.)? 

I’m really happy to say that visually there were really no external influences, just myself and KHaus Studios, who shot the visuals. And that was really important to me – that the inspiration came strictly from the combination of hearing the song and letting our imaginations dictate the visual storyline. I needed that because this song is me, genuine and raw, this song is really an encapsulation of the extremes I often feel emotionally. So in the approach, I knew I had to captivate by sharing my story and my story only. Khaus did an amazing job helping turn my ideas into a visual and we worked seamlessly together finding the locations and creating the concepts of the story with them in mind. Ultimately, the goal was just to be as authentic as possible, and I truly feel like the result was the product of staying true to my vision.

What was the process of making this video?

The process was amazing, it was such a blessing to be working with KHaus because of how our ideas aligned. We started with general storyboards, ideas, sketches, and concepts for how to approach capturing the essence of the song. We nailed down a couple of locations and figured out wardrobe, accessories, props, etc. A few scenes really stand out to me as the perfect culmination of my and KHaus’ ideas coming together. One of those would be the rain room, which added a really cool tinge of nuanced sadness to the video. I think rain or more generally stormy, cloudy weather really portrays the concepts of the song, and shooting that scene was a special experience. The whole process felt seamless, and was done over one day, probably about 10 hours of shooting and traveling to the different locations.