Video Voyeur: 3Qs with LAPêCHE

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LAPêCHE’s bold and beautiful new video for “Gracie,” gives us such Fall vibes it makes us ecstatic. The group who hail from Brooklyn, New York are truly one of the front runners of the scene. The gorgeously crafted track is strung together by a video that is equally as intriguing for your radar. The slight retro feel brings the intelligence and liveliness of the band to center stage; as the video and song are both truly a labor of love. We had the honor to catch up with the band as we dive a bit deeper into what went into creating the stellar new video.


Tell us the story of this song, why did you choose to visualize this song specifically?

The song is about finding grace in tragedy. When bad things happen and there is no rhyme or reason its hard to be at peace with it and glean any positives. But going through it with a partner/loved one organically creates grace and it’s just enough to get you through it. This is our second video from our Spirit Bunnies 7”. We chose this song because we felt the mood and lyrics needed a visual.


What was the inspiration behind this video(visuals, storyline, etc.)?

We wanted to invoke the mournfulness of the lyrics in a simple but vibrant setting.


What was the process of making this video?

This is our 4th time working with Jake Halopren. We just love his style and eye. We gave him the song and he told us what he envisioned and just like the previous times we’ve worked together, his idea was spot on. He enlisted his talented friend Peter Reinstein to shoot it. We wanted something simple, sharp and that held your attention.

 

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