Video Voyeur: 3Qs with Molly Kruse

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Songstress Molly Kruse is back for another round in our Video Voyeur series! The eclectic artist who has recently unveiled her new video for “Come Back to Me,” takes us behind the scenes of the inspiration and influence that went into crafting both the song and video. An artist that will stand the test of time, we are intrigued by her noteworthy sound and vision. We caught up with Kruse to get the inside scoop of the video which you will find below.

Tell us the story of this song, why did you choose to visualize this song specifically?

Thanks so much for featuring my video! In 2014, I was briefly dating someone, and about a month after the relationship had fizzled out, I had a dream about him. Upon waking, I was filled to the brim with unbridled joy that I felt compelled to write “Come Back to Me”! I’d been playing around with this lilting, soulful piano melody for a week prior to the song’s conception – inspired by looping loads of Marvin Gaye tracks and “Am I The Same Girl?” by Barbara Acklin, specifically – which I then paired with lyrics that I worked on over the next couple of days. Because I felt such joy, the song easily flowed out of me onto paper.

I chose to visualize this song specifically because it felt so natural to do so! Even when I was writing “Come Back to Me”, images of how I wanted the eventual music video to look came to me pretty instantly; 1960’s California beach culture, a classic car, Southern California sunsets, a retro aesthetic and coloring, and hair flowing in the wind were elements that popped into my mind.

What was the inspiration behind this video (visuals, storyline, etc.)?

Because the song is a joyful, retro, Motown/soul throwback, I wanted to encapsulate that genre and era but still keep it contemporary and modern. I knew pretty quickly that a classic car would feature pretty prominently in the video, likely from the 1950’s or 1960’s. Other elements that I wanted to include were beautiful, vibrant retro coloring, a Southern California beach (and lots of playing around in the sun and sand!), and vintage clothing from a bygone era. Also, because I felt such elation when writing the song, it was essential to me that the audience experience that joy when watching the video; I thought filming in Malibu and driving an amazing, old convertible, all while performing this song that’s so dear to my heart would help to encapsulate that.

What was the process of making this video?

The process of making “Come Back to Me” took longer than my previous video, “Ruby” – which you can watch here: http://www.hyperurl.co/c2adzc – because there were more elements to finesse in emulating that 1960’s California beach vibe – namely, finding the perfect classic car and wardrobe pieces and picking a day when it wasn’t raining to shoot! The director, Erin Lunsford, the producer, Tim Deters, and I sat down over numerous sessions, phone calls, and emails and meticulously coordinated all the props, location details, and various other elements. We had to delay the shoot for a couple of weekends because of extremely rainy, March weather, but when we finally set a date to film, we were able to get such amazing shots in the LA sunshine. I couldn’t be happier with how it turned out, and thank you so much for featuring it!

Follow Molly on her socials:

Facebook: http://www.facebook.com/mollykrusemusic

Twitter: http://www.twitter.com/mollykrusemusic

Instagram: http://www.instagram.com/mollykrusemusic

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