Video Voyeur: 3Qs with Molly Kruse

kruse

An artist on the rise, singer-songwriter Molly Kruse has become one of our favorite artists in the new year. The eclectic musician who has been making waves with her honest and heartfelt songs, brings to the table a new video for “Ruby,” that makes us fall head over heels for her even more so. We had the chance to catch up with Molly Kruse to dive into the stunning new release, in our latest addition of Video Voyeur.

Tell us the story of this song, why did you choose to visualize this song specifically?

Thanks for featuring “Ruby”! The song is about a little girl who I knew a few years ago, whose family mistreated and neglected her. Her story deeply resonated with me – as I’d had my own negative experiences in childhood – and hence, felt extremely motivated to write about what I’d witnessed. I chose to visualize this song specifically because of the lyrical portrait I’d painted of the little girl’s life. For me, there was such a strong story to tell via film, and because I had such poignant visual images when writing the song, that it was an easy choice to make a video about “Ruby”.

What was the inspiration behind this video (visuals, storyline, etc.)?

I’ve always been attracted to and inspired by retro style of the 40’s, 50’s, and 60’s, so when I made a vision board for the video, images of Jacqui O., Sofia Loren, and other 60’s style icons filed the pages. Also, I loved the coloring of Adele’s video “Send My Love (To Your New Lover)”, the concept and execution of Amy Winehouse’s “You Know I’m No Good”, and Lana Del Rey’s general retro style, so those elements certainly played a role too in shaping the visuals of the video. When I sent the vision board over to Jamie, my director, she came back with a pitch deck chock-FULL of the most amazing retro, folk, lifestyle images and vignettes – all with muted color schemes and somewhat hipster leanings; “Ruby” was born from that!

What was the process of making this video?

The process was so organized and well-executed. Jamie and her crew are very experienced filmmakers, so their level of education and know-how led to a very high level of professionalism on set; everything was tightly scheduled and well-thought-out, with a lot of wiggle room for creativity and spontaneity. There was a great sense of bonhomie between cast and crew, and watching Cami, the girl that plays Ruby in the video, was a special treat for all of us on the day of the shoot because she’s so damn talented! Also, the pre-production process was equally enjoyable because it was two artists – director/visionary and musician – creating a really stunning visual palette and searching for the perfect location to realize our dreams. I’m elated with the final product! You can download Ruby on iTunes at this link: http://www.hyperurl.co/oy0slm. Or, stream it on Spotify here: http://www.hyperurl.co/a4m1o6.

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