Fresh off a string of high-profile shows and the release of their emotionally charged single “Threshold”, Portland, Maine’s Moments Of are proving they’re not just riding the emo revival wave. They are helping shape it.

With a sound that bridges early 2000’s emo and the grit of modern alternative rock, the band has quickly built a reputation for delivering high energy performances that stick with you.

In this exclusive interview, the band opens up about the creative process behind their “Threshold” Official Music Video – why they chose a performance driven concept over a narrative, how nostalgia for the late ’90s and early 2000’s shaped its aesthetic, and what it was like shooting under the intense glow (and heat) of vintage stage lighting:

1. Tell us the story of this song, why did you choose to visualize this song specifically in this way?

We really thought long and hard about the direction we wanted to take as a band for the Threshold music video. The talk of building a narrative story behind the video was had but we really thought that due to the energy of the song and our timeline to get it done by that a high energy performance video would be best for Threshold. We also wanted to bring high quality, and a high energy performance video back to the scene as a cornerstone for our new music and sound. And when people see us live, we bring that same energy, so we wanted people anywhere in the world to be able to get a sense of that from Threshold.     

2. What was the inspiration behind this new video (visuals, storyline, etc.)?

For us a lot of the inspiration comes from the late 90’s early 2000’s videos not just music videos but entertainment and tv in general. The warm feeling and soft focus bring in those themes that you’d see on tv back then and also plays on many techniques how soap operas were shot. Giving off that heaven like feeling. The set being well lit and showing the gear, flight cases, rigging around gives it that feeling of watching a band at a theater or opera house where you would see rigging, cases, amps in the background.          

3. What was the process of making the video?   

The making of Threshold was done in a soundstage environment where we had full control of the space. The decision was made to use older tungsten film and stage lights to really play into the theme we wanted and to be immersed in the set. Warm, cozy, heavenly, euphoric even and the focus would just be the band well-lit and slamming hard. We shot the video setup to takedown in about 5-6 hours. Of course, we did many takes of the video individually and full band during that window to get the shots we needed. It was challenging at times dealing with old school stage and film lights as they admit a crazy amount of heat, so staying hydrated was key and avoiding knocking over or brushing up against lights and stands because everything was hot enough to cook food on. But we think it was the right move once we saw the finished video! Threshold is a raw and basic take on a well-lit and shot performance music video that will be timeless and invoke feelings from a simpler era in music.

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