When MASSEY unleashed his blistering new single “BOOKIN’” it immediately felt like more than just another funk-rock cut.

Co-written with longtime friend and guitarist Charlie Lerant, “BOOKIN'” explodes with blues rock riffs as it tells the story of two lovers racing toward each other and towards tragedy. It’s full throttle passion and heartbreak set to music, a rush of guitars, horns and syncopated rhythms that makes you feel the chase in your bones.

But MASSEY’s vision didn’t stop at the audio. To bring “BOOKIN’” to life visually, he turned to fine artist Lionel Thomas, a painter he has admired for years and who created the artwork for his upcoming debut album Reason for Being.

Thomas’s decision to hand draw each frame of the “BOOKIN’” video in manga style animation is virtually unheard of today. The result is an action drama that mirrors the intensity of the track – a woman on a train, a man in a car, villains, storms, battles and, at the heart of it all, a love story barreling toward a cliff.

We caught up with MASSEY to talk about how “BOOKIN’” was born, and how Lionel Thomas transformed one of MASSEY’s most intense songs into a rare, hand drawn visual experience.

Watch the Official Music Video:

1.Tell us the story of this song, why did you choose to visualize this song specifically in this way?

As the lyric writer and singer, as soon as my collaborator on this one, the amazing guitar player Charlie Lerant played each lick, hook and attack of the guitar part he wrote, I knew what this song was about: full-throttle, possessed passion, two people drawn like high powered magnets yet forced to chase, forced to race, towards inevitable catastrophe.

And the first word that came immediately to mind, for the title, and the chorus hook: BOOKIN’! 

The general story or arc of the song came to me quickly from there, and the lyrics rolled from the story board I built in my mind. 

2. What was the inspiration behind this new video (visuals, storyline, etc.)? 

Well, the video was the complete work of the visionary fine artist Lionel Thomas.

His paintings are one of a kind. I have been a fan, patron, and owner of his work for more than 5 years. We brought him on to paint the commissioned cover of the soon-to-be-released MASSEY debut album, Reason For Being, dropping in a few weeks on October 24th.

And we were so blown away by the album cover he painted, that we commissioned Lionel, once again, to create what is pretty much unheard of in this moment: a hand drawn manga anime music video for the entire 2 minutes and 44 seconds of BOOKIN’! 

I knew he would do the most fabulous job, and gave him free reign to conceptualize, storyboard and present the story he felt matched the energy. So, as Lionel explained to me, he quickly started seeing the story, with story-board outlines in his mind’s eye: – an over-the-top  action film, ala Mission Impossible. There’s a train, a heroine, a villain and a hero racing down the highway to catch them. 

The heroine fights, the hero races …

They ultimately embrace …

Yet it doesn’t end well …

3. What was the process of making the video?

As it was described to me by Lionel, his conceptualizing of the video was similar to how, as soon as I heard the music from my songwriting partner, Charle Lerant, I felt what the song was about, and then wrote the lyrics.

Lionel told me, after a couple listens to the song, he knew the story he wanted to tell. He saw a Mission-Impossible like action adventure plot line, with a woman as the hero, done in a Japanese manga animation style.

From that vision, he drew more and more detailed storyboards. He presented a draft of a segment, to be sure we liked his progress. Yet we wanted more story development.

After drawing it out more, we worked to be sure the action was syncing with the drama of the music and attack of the song. The result was better than we could have imagined! A masterpiece final product, with classic cinematic-style credits, too! We are out of our mind in love with Lionel’s work, merging the drama of the song with a visual extravaganza, matching and enhancing that drama. 

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