South Korean singer and songwriter JAMIE releases her latest single Pity Party today on all digital platforms via Warner Music Korea. For her all-English single, the globally recognized artist delivers her most personal and expressive work to date.
The single starts off with a catchy and disco-like beat before a dynamic chorus gets listeners up on their feet and dancing. As the song starts, JAMIE sings about being in a situation that’s made her emotionally vulnerable. She ignores the negative influences around her and builds her confidence towards what lies ahead by having fun and throwing herself a pity party. Lyrics like “I’m feeling sad, I’m spiral falling all the way down, the only way is up UP!” encourages the message of bouncing back stronger from any setbacks or obstacles. Her listeners will relate to this song on many levels, but especially the ones who are going through tough times and hope to motivate and bring them inspiration this coming year.
Accompanying the new single is a bewitching music video. After a brief introduction to the song, the camera pans to JAMIE as she lounges on a chair in an eye-catching, black ensemble– a perfect outfit for a pity party. The story of the music video then thickens as the camera pans onto a man dressed in a white suit as he walks down the hall filled with ghosts and sits at the head of an extravagant table. Dancing in front of the man, JAMIE proudly sings and passionately dances to the chorus alongside masked female dancers. After giving the observing man an elixir, the pity party takes a frenzied turn towards a celebration, ending the tantalizing music video with a heightened sense of self-confidence and pride.
While she’s only released a handful of songs over the last two years, she’s grown into one of the most featured artists in Korea, keeping herself quite busy as she navigates the music industry. In early 2021, JAMIE was included in the remix of American hip-hop artists Saweetie and Doja Cat’s Best Friend alongside South Korean-Japanese rapper CHANMINA, garnering over 13 million plays on Spotify. Her recent collaboration was for the single Family by David Guetta, Ty Dolla $ign and A Boogie Wit da Hoodie; dominating the charts on it’s release. K-pop star JAMIE has built an unparalleled repertoire, showcasing her chameleonic musical abilities and maturity in EPs like the coming-of-age 19 to 20 and genre-hopping jiminxjamie. With buoyant, charismatic, mischievous charms, and inimitable vocal talent. The critically-acclaimed singer-songwriter continues to enchant her growing international fanbase (under Warner Music Korea), as she currently boasts 1.6 million followers on Instagram and millions of streams on multiple platforms.