If there are still people in this world who believe that the Internet and social networks aren’t completely changing how we access and consume music, this little story should change their mind.
British four-piece The Kooks will only be releasing their new album Junk Of The Heart on September 12th via Astralwerks but the first single off the album, “The Saboteur,” was made available for all to listen to and download at the beginning of the week on www.junkoftheheart.com, but not without Kooks fan doing a little bit of work. In order to unlock the track, all those who wanted to hear had to send out a tweet containing the hashtag #junkoftheheart in order to reveal .01 seconds of the song. You’d think the reveal would have dragged on, but within a few hours, the whole track was out!
“The Saboteur” reflects a growth in the band’s sound. It’s all undeniably British but the songs goes through a series of different moods, from harder-hitting rhythms and guitars to soft piano-based bridges with swift bass lines. The Kooks are taking some risks so it’ll be interesting to hear the rest of the album once it drops!