Mod British clothing company, Ben Sherman is about to open up a second round of auctions for their V.I.P. (Very Important Plectrum) charity. As it was the first time around 100% of the proceeds will be kindly contributed to a worthy cause. The focus for this auction is Trekstock, a UK-based foundation that specializes in this kind of thing. Trekstock works with Cancer Research UK, collecting donations and raising awareness for youth with cancer through shows, music and fashion collaboration, and the like.
Participating artists in the auction will offer up their signed plectrums, otherwise known as picks — but think more than just guitars! harpsichords, mandolins, and ukuleles need to be plucked too. To name a few bands involved: We Are Scientists, Anna Calvi, Band Of Horses, Interpol, and Broken Social Scene. Check the poster above to see all participating artists, and go to Ben Sherman’s VIP site or Trekstock’s site to learn more.