The label sent out a letter to fans, seemingly asking them to not buy Steven’s new album, The Age of Adz, from the massive online retailer, Amazon.
We have it on good authority that Amazon will be selling The Age of Adz for a very low price on release date, not unlike they did with Arcade Fire’s recent (and really terrific) The Suburbs,” reads the letter. “We have mixed feelings about discounted pricing. Like we said, we love getting good music into the hands of good people, and when a price is low, more people buy. A low price will introduce a lot of people to Sufjan’s music and to this wonderful album. For that, we’re grateful. But we also feel like the work that our artists produce is worth more than a cost of a latte. We value the skill, love, and time they’ve put into making their records. And we feel that our work too, in promotion and distribution, is also valuable and worthwhile.”
It continues, “That’s why we personally feel that physical products like EPs should sell for around $7 and full-length CDs for around $10-12 We think digital EPs should sell for around $5 and full-length digital albums for something like $8. So you might wonder why we’d ‘allow’ Amazon to sell it for lower than that. There are several reasons why, but mostly? It’s because we believe in you. We trust you and in your ability to make your own choice.”
The Age of Adz will be released October 12 via both physical and digital retailers.