Love at first sight. It’s the kind of magic we read about, dream about and sometimes, if we are lucky, experience for ourselves.

For Siren frontman Rob Phillips, that moment wasn’t just a fleeting feeling. It was the spark that ignited their latest single, “Arrow”.

A blend of melodic rock, progressive influences, and Middle America roots, “Arrow” captures the intensity of an instant connection. The kind that defies logic and begs the question: Could this be the one?

With a music video directed by Isaac Deitz (Manchester Orchestra, Grouplove, Switchfoot), the visual storytelling mirrors Phillips’s own love story about two people unknowingly crossing paths until fate finally brings them together.

The video’s unique paper airplane concept ties their connection together making for an unforgettable ending.

We got the chance to sit down with Rob Phillips and find out more about the inspiration behind “Arrow”, the personal love story that shaped it, and what it was like bringing that moment to life through music and film.

From the real-life first meeting with his wife, this is a song and story filled with emotion, fate and rock and roll magic.

Tell us the story of this song, why did you choose to visualize this song specifically in this way?

“Arrow” is first and foremost a love story. I wrote the song about meeting my wife to be. I think that it is ironic that we both lived and worked in the same town only a few steps away from each other and never met. A friend of mine recommended this high end restaurant that had a rock band playing that night so I walked down there to see the band.

When I arrived, I was greeted by the hostess for seating and there was this beautiful woman with brown eyes. She gave me a smile and that was our beginning. We both felt the same instant attraction.

It was like finding a needle in a haystack. We are very blessed to have found love. The video shows the couple passing each other every day and never meeting until the end.

What was the inspiration behind this new video (visuals, storyline, etc.)?

We used the lyrics in the song for the storyline. Isaac Dietz is the Video Producer and he had a vision for the song. He approached me with the paper airplane concept and I thought it was a great idea. We were able to tie in the couples chance meeting with the message in the paper airplane when they meet on the bridge and embrace. A nice bow on the top at the end.

What was the process of making the video?

Isaac filmed the actors in Georgia and the band was not involved with that process.

The band’s performance was filmed in Florida at a local bar called JD’s in Coral Springs. My wife’s father was there for the filming and he is 100 years old and a WW2 Veteran.

It was such an honor to have him there with us. Everyone wanted to get pictures of him. He is a true rock star and as a family we will always cherish these moments.