Lyubov Kay‘s latest single, “cU,” explores the magnetic pull of dreams and memories through a sultry and vibrant pop sound. Known for her soothing vocals and honest storytelling, Kay combines Latin-inspired rhythms with a magnetic danceable beat, creating a track that resonates on both an emotional and physical level. Co-written with Peruvian producer David Cabrera Morillos, the song is a genre-blending journey that surprises and uplifts.

With “cU,” Lyubov Kay invites listeners into a dreamscape where nostalgia meets hope. The song plays on the duality of longing and energy, transitioning from a slow, introspective start to a chorus that demands movement. Through clever production choices like an alarm-inspired melody, Kay draws listeners into her world, creating a relatable experience that feels intimate and universal.

1. Tell us the story of this song, why did you choose to visualize this song specifically? 

“cU” is about wanting to see someone you’ve lost in your dreams—there’s a mix of comfort and longing in it, but it’s also a really playful song at its core. I wanted to visualize it because it felt like the perfect song to bring to life. The rhythm and vibe just made me picture this dreamy, colorful world, and I thought it would be so fun to turn that into reality.

2.What was the inspiration behind this video (visuals, storyline, etc.)? 

The inspiration was a playful slumber party vibe! I wanted to play with the idea of dreams in a fun and ironic way—like you’re trying so hard to fall asleep because you want to see someone in your dreams, but you just can’t. So, the visuals mix that dreamy, surreal feeling with lighthearted moments, almost like being stuck in this in-between space where you’re wide awake but surrounded by everything that reminds you of them.

3.What was the process of making this video?

The whole process was so much fun! I came up with the concept for the entire set and visuals myself—I wanted everything to feel dreamy but also playful. We shot it in this beautiful high-rise in downtown Toronto, which added such a cool vibe to the whole thing. Tdotcam did an amazing job directing and totally nailed the dreamy aesthetics. And Tamra de la Cruz came through with the choreography—it was so fun and playful, and we rehearsed it ahead of time, which was one of my favorite parts. The whole process was a mix of hard work and just having a great time—it really felt like bringing a dream to life.