Video Voyageur: 3Qs with Andie Loren

Andie Loren is a Toronto based singer/songwriter whose music is a mix of dream pop and rock. Her lyrics focus on love, loss and the rollercoaster of emotions and questions we have in relationships while her songs are characterized by the desire to understand human nature, and how love can consume us in positive and negative ways.

Loren‘s rich, warm vocals are heartfelt and her approach to writing is honest, straightforward and open. Upcoming EP, Some Special Light, is a concept album that looks into our desperate need to matter to someone, and the highs and lows that come along with it.

Her passionate, Thomas Hammerton-produced guitar driven single, “Hearts Grow Wide,” is filled out with dreamy synth, melodic bass and energetic pop rock drumming. The inspiration for the track derives from modern dating culture and the longing to connect with someone romantically.

1Tell us the story of this song, why did you choose to visualize this song specifically? 
I wanted to tell a story about love at first sight and the excitement and curiosity that’s felt when two people are attracted to one another. It’s about hope and the possibilities that lie ahead.

2.What was the inspiration behind this video (visuals, storyline, etc.)?
I was looking to capture a night out at a bar or party. I wanted a vibrant and fun vibe with lots of colour and movement. For the storyline I thought about going dancing with friends and looking for love. I wanted to convey a youthful energy, with hints of insecurity and that playful flirtatiousness that we have when we’re out meeting new people.

3.What was the process of making this video?
When we were making the video I needed to stick to a budget so I had the idea of doing it from home. I turned part of my kitchen into a night club by finding a clear wall and using an Epson projector that I borrowed from the school I work at. We had lights and other images projected on the wall and my husband shot the entire video on his Fuji xt-2 camera. I danced around for a couple of hours with different outfits on and played with my shadow. It was quite the workout. My husband edited the video and really experimented with effects and layers. I was happy with the way it turned out but most importantly, it was a lot of fun to make.

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