
Emerging from the vibrant Atlanta music scene, rapper Typical DiV and accomplished producer Sean O’Neil, professionally known as SØ, have unleashed their highly anticipated joint venture, “Sounds from the Sunroom.” This musical collaboration, a testament to over two years of unwavering dedication, signifies a pivotal moment in DiV’s career as it marks his inaugural exclusive partnership with a producer for an entire album. Today, the duo unveils the visually captivating video for “Look 4 Yourself,” a kaleidoscopic journey that captivates audiences from the very first frame.
In a candid statement shared on YouTube, DiV reflects on the significance of this release, dubbing it his “4th-quarter drop ever.” He underscores the project’s novelty, emphasizing that it represents the first occasion where he has engaged in a comprehensive collaboration with a producer from the project’s inception to its completion. The evolution of the duo’s creative synergy is palpable, having been previously showcased in hit singles such as “Therapy Or A Bottle?” and “Safe Space,” both amassing nearly 200k Spotify streams and showcasing the duo’s dynamic chemistry.
At the heart of “Sounds from the Sunroom” lies Sean O’Neil’s meticulous craftsmanship, guiding listeners through a sonic odyssey shaped by his profound musical expertise. O’Neil, a sought-after beatmaker with credits including collaborations with industry heavyweights like Metro Boomin, Travis Scott, 21 Savage, and Kodak Black, leaves an indelible mark on each track. Noteworthy is his contribution to Metro’s platinum album, “Not All Heroes Wear Capes,” where he played pivotal roles in writing, producing, and recording the guitar on the track “No More.”
DiV provides further insight into O’Neil’s relentless pursuit of perfection, revealing, “Some of the songs you’re going to hear are like the 6th or 7th iteration. I’ve never taken this approach to music. I kind of come from the trunk — we load up the 2-track, I rap over it, I got a crazy engineer to drop the beat and do little accents. But to work with somebody who cares about what they’re doing so much to be like ’Nah, that’s not it. We gotta elevate it even more.’ I mean, I think it just shows in the music.”
“Sounds from the Sunroom” goes beyond being a mere musical collaboration; it encapsulates the transformative power of a partnership driven by innovation, dedication, and a shared commitment to elevating the artistry. As the album resonates with audiences, it serves as a testament to the creative evolution sparked by the unique synergy between Typical DiV and SØ. Moreover, delve into our exclusive interview with the artists below, offering deeper insights into their collaborative journey and the creative process behind this groundbreaking project.
Div – “Look 4 Yourself” summarizes the entire album for me. If you wanted to know who, what, where and why we’re releasing music now it would be plain Jane in the song. It feels like we’re holding your hand through the moment.
What was the inspiration behind this video(visuals, storyline, etc.)?
Sean – We wanted to create something that was true to us. The skit really embodies our collaborative process. It doesn’t look like we’re trying too hard. We’re just being us, and I think it really brings the song to life.
What was the process of making this video?
Sean – We worked with Porter Visuals on this video. It started with a conversation to really brainstorm the treatment. He’s truly amazing; he did everything from scouting, to directing, to filming, to photographing, to editing all in the span of a few days.