Recognized by CBC as one of the top 25 Canadian rappers of all time, chart-topping Cree hip-hop artist Joey Stylez credits his success to faith, family, and commitment after overcoming the struggles common to North American Indigenous youth. With many awards and accolades under his belt, he cites that the greatest award he has ever received is knowing that his strong work ethic has inspired others to succeed.

On his new self-produced single “The Wild,” Joey calls back to the hip-hop basics that his fans appreciate. “As Native Americans, we pride ourselves in being land protectors and social rights activists, but on this one, we just wanted to create a mood that could lift people from their problems.”

His song “Indian Girl Driving Me Crazy” picked up the Pop Music Video award at the 2022 Native American Music Awards. Now, he’s partnered with director/producer Aurelien Offner again for “The Wild” music video.

Creating unique music with his multi-genre flair, the JUNO-nominated artist was recently featured on the popular Reservation Dogs TV show as well as on Mayor of Kingstown. Over the past couple of years, the hit sensation Yellowstone series starring Kevin Costner featured the song “Save Your Soul.” With online streaming in the tens of millions and collaborations with big names such as Dragonette, Bun B & Ty Dolla $ign, he has opened for artists such as Snoop Dogg, 50 Cent, and Billy Ray Cyrus.

1. Tell us the story of this song, why did you choose to visualize this song specifically? “Wild” has many meanings and I think I understand all of them. 

2.What was the inspiration behind this video(visuals, storyline, etc.)?

I grew up wild as a latchkey kid in the city and had opportunities to visit the wild hills and woods where my parents were raised. Now, “wild” could be visiting the places I dreamed of as a child, and sharing them with my family. 

3.What was the process of making this video? 

I got together with The Offners for this video because they have the creativity and vision to run with my ideas.