There’s something to be said about the power of being called to make music. But when that power combines with an unshakeable mission to change the world, what you get is the tour de force known as AY Young. To simply label AY Young as an emerging hip-pop artist and multifaceted talent would be an immense understatement. AY embodies the roles of singer, songwriter, entertainer, producer, and entrepreneur, among others, and his daily efforts contribute to the ongoing global transformation.

A UN-recognized sustainability advocate and Champion of the Sustainable Development Goals who’s devoted his music to activism since his teens, AY launches the next phase of his Battery Tour with a historic renewable-powered concert on September 21^st in Times Square, New York City. 

With more than 900 performances under its belt, AY’s globe-spanning Battery Tour has pioneered a unique approach to live music. This global concert series is powered entirely by renewable energy and is more than just an entertainment event, it seamlessly blends the musical experience with education, community upliftment, and humanitarian initiatives.

With international cooperation, the Battery Tour has revolutionized musical performance by introducing collaborative solutions to the global energy crisis. To advance his cause, AY has forged partnerships with corporate brands like Samsung, General Motors and BNP Paribas and civil society organizations like the UN Joint SDG Fund, Global Resilience Partnership, National Wildlife Federation, We Don’t Have Time, New Use Energy, Sauntr, Plastic Pollution Coalition, Ideas for Us, Faraday Foundation and Clever Carbon.

It’s not difficult to see why: “GOALS” bumps with a sense of hope that’s impossible to resist. 

“This song,” says AY, “stands as an anthem, a sonic force that ignites the enthusiasm within you, regardless of the challenges or aspirations you face. It not only pumps up your spirits, but also commemorates the resilient essence of humanity, underscoring the significance of believing in the trajectory you chart. Life can be fleeting and fragile, but if you believe in yourself it can be something wonderful and powerful!” Full context on “GOALS” from AY below.

As much as AY’s music rouses a feeling of duty towards our collective stewardship of the earth, he also understands that hope is the greatest motivator. It also doesn’t hurt to have one of the year’s catchiest hooks in your back pocket — which could just as easily be said about previous single “2030.” 

“GOALS” is the title track from AY’s forthcoming EP. The EP sets the stage for AY’s upcoming full-length album Project 17, which features a track dedicated to each of the United Nations’ 17 Sustainable Development Goals. 

One listen to the new single and you’ll walk away certain that we can all meet our goals together.