In collaboration with KLKTN andMIYAVI, the music start-up and multi-faceted Japanese rockstar has released an NFT collection accompanied with the official music video for “Hush Hush” today on MIYAVI’s official YouTube channel. Presented by the NFT platform,KLKTN, which focuses on cultivating unique, artistic experiences between fans and their favorite artists, the music video has fans raving about the powerful production and innovative artistic expression.
The iconic pop-rock song was released in 2021 as a track on MIYAVI’s 13th studio album, Imaginary, featuring the K-Pop megastar, Kang Daniel. Artistically, MIYAVI has always looked to expand the intersection between technology and music for his fans, gaining recognition as a visionary and Web3 NFT experimental creator, so his long standing partnership between him and KLKTN was inevitable for this highly anticipated music video.
The new collection is the final piece from a successful line of drops in the last few months being conceptualized and embedded from within the visually stunning special effects in the music video. The NFT collection is augmenting the music video viewing experience by creating hidden elements within it that allow fans to have another touchpoint in the MIYAVI alternate universe. Fans will have the opportunity to buy three ‘Special Edition’ NFT’s – two being 3D animated artwork while the other is a special alternative ending version for the music video, which fans can find via a QR code hidden in the peripheral view of “Hush Hush”. This assemblage of multimedia art includes special perks exclusively found on KLKTN’s platform, such as virtual meet and greets with MIYAVI, a photocard, as well as unseen video commentary on the process and ideation of the music video.
With the NFT dropping today, the rock icon has previously released multiple drops with this emerging digital collectibles platform that utilizes the energy efficient FLOW blockchain. These digital collectibles were first made available in the “Month of MIYAVI,” in January 2021 to celebrate the singer’s 20th anniversary as a solo artist. Previous projects include: MIYAVI KLKTN Pass, Moments, ArtKards, Kodex, and MIYAVI TELECASTER® Guitar NFT.
“I am excited that the Hush Hush music video is finally coming out. I’m always looking for ways to explore new technologies to showcase my artistic expression. Partnering with KLKTN allowed me to continue to evolve as a visual artist by using new mediums to connect with my audience. To celebrate the release of Hush Hush, we created exclusive content and perks dropping only on KLKTN with more to be released in the future.” – MIYAVI
As “Hush Hush” became an instantaneous hit with fans around the globe, a Korean version was released by Kang Daniel featuring MIYAVI. Achieving similar success as the original version, it also became an original soundtrack for the Korean drama, “Rookie Cops”, which recently aired on Disney+ starring Kang Daniel himself.
The production for the music video and NFT assortment took place during the middle of the pandemic while traveling was largely restricted around the globe. MIYAVI and Kang Daniel filmed the music video separately in Los Angeles and Korea with the recording process and ideation of the artwork culminating from Japan. Yet, the two separate filmmaking locations for the music video blended together seamlessly–thanks to the advancement of technology and the global team working tirelessly to sew the scenes together.
The music video sets the scene with an other-worldly landscape as MIYAVI gives fans a glance into the life of being a public figure. Throughout the video, viewers feel as though he is being watched by Kang Daniel, who embodies the shadow of the men and women across the internet haunting, following, and judging his actions. After multiple attempts of MIYAVI trying to escape a world filled with scrutiny, the eyes and judgment embodied by Daniel catches up to him–leaving the vibrant singer voiceless. Despite the trivialities and challenges that have been thrown at him, the public figure choses to pick up another voice, his guitar, as a means to continue to express himself. Throughout this scene,the video subtly flashes the names of his fans, offering another layer of their support during this pivotal conclusion to the story. This powerful production embodies the pressure society can put on a person and the power of self-expression.
“We wanted to celebrate MIYAVI’s 20th anniversary by creating a close-knit community for the fans to connect and explore MIYAVI’s music through new innovations and technology. After some thinking, we realized the perfect way to do so would be through limited edition NFT’s related to the music video. With KLKTN partnering with MIYAVI, we were able to create an amazing assortment of Easter Eggs that fans can find throughout the music video and by focusing on sustainability with the collectible pieces, we are creating one-of-a-kind experiences for the fans.” – Jeff Miyahara, Chief Creative Officer at KLKTN
Recently, KLKTN collaborated with global pop star Kimbra, a two-time GRAMMY Award-winning artist and Kevin Woo, a Korean-American singer-songwriter as well as other top Korean talents such as R&B Artist Junggigo and A-listers Gang DongWon and Kang HyeWon. New artworks will continue to be released in the coming weeks exclusively in the curated platform as they set to be at the forefront of Asian NFT culture.