Enter Apache Beat’s Psychedelic World With Their Video For “Another Day”

September 28, 2010 at 1:30 pm Sedera Ranaivoarinosy Leave a comment

View All Photos | Photo Mike Vorrasi | APACHE BEAT

After their two successful 7″ releases “Tropics” and “Blood Thrills”, Apache Beat will finally present their debut album, Last Chants, on October 5th! The album, produced and mixed by Martin Bisi, will be out on Babylon/Beverly Martel Records. If you’ve been following Apache Beat, you’ll surely recognize their previous single “Your Powers are Magic” among the new material but you will also discover a few collaborations with some members of the Yeah Yeah Yeahs, The Rapture and Lightspeed Champion.

And speaking of recognizable tunes, Apache Beat just premiered a video for their crowd favorite “Another Day,” which premiered on SPIN.com this week. Directed by Cherise Payne, who has previously worked with Friendly Fires and singer-songwriter Jack Peñate, the video is a succession of trippy, colorful images of eyes, waterfalls, explosions and fireworks that melt and dissolve into one another to create a delightfully psychedelic chaos in which the band appears by transparency. Warning: You may get a bit dizzy.

Watch the video below: